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V&A McQueen: Savage Beauty

 

V&A x Alexander McQueen: Savage Beauty

As part of a push to update V&A's digital presence, this project aims to present the museum's exhibitions in an engaging way.

 

Involvement

Lead UX/UI designer
Art Direction

Squiz
2015

 
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MICROSITE

Due to the hundreds of exhibitions V&A hosts each year, the microsite layout had to be modular and flexible. 

Furthermore, to fully make use of the amounts of content available, the idea was to have iPads on the exhibitions as information points. The users could take on gain a deeper insight into what they were seeing. 

The horizontal design used was the best way to present imagery and written word as hierarchically equals.

 

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