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Shaping Earth

 

Shaping Earth

Shaping Earth is a platform for all things ceramic. The app acts as a source of knowledge and inspiration, featuring interviews with trailblazers and established ceramicists, and a store with curated seasonal collections. 

 

Involvement

Branding
UI design
Art Direction

Concept work
2017

 
logo.jpg
 

Branding

In ceramics, the human body and the clay are symbiotic. To shape earth — the essence of clay — one must have a conscience of movement. The logo reflects that. 

The symbol, the turning of the wheel. With the organic movement of the clay in its centre.

The typography, the human body. Precise, steady, grounded.  

 
 

 

App

Shaping Earth aggregates all information on the hub screen. Each section — Store, Interviews or Courses — can be prioritised on the hierarchy. 

Items are loaded using Ajax, as the user scrolls through the content. 

 
| All photos belong to their owners

| All photos belong to their owners