This work is the evolution of the winning idea for McDonald's Franchisees pitch. The people behind the restaurants, and their stories, are the heart of the campaign and the website is a tool to convey their message.
The target audience was not only potential franchisees but also business partners of these potential candidates. The content aims to offer an in depth, simple and personal information about the process to encourage and engage interaction.
Role: Visual Design
ThirthyThree • 2015
"The creative has been received amazingly well and we’ve got a huge amount of momentum after revealing the campaign at the AGM – many of our franchisees are really keen to be part of it."
Paul Courtman-Stock Franchising Recruitment & Reputation Consultant, McDonald’s