lexisnexis – tolley 

Part of LexisNexis, Tolley is the UK's only tax and accountancy business guidance provider. Their goal was to rethink their digital presence focusing heavily on user experience, functionality and user interface, bringing all their products and services under this new platform.

Role: Lead visual design
Squiz UK • 2015

 
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Maintaining Tolley’s brand aspect and adequately translating it to the web proved to be challenging as there was no clear approach on the brand guideline. We were able to use this to our advantage by using their secondary logo which was well received, and surprised the client. This was a huge project that spanned through all areas of expertise from both parties. In the end LexisNexis’ design team was presented with a website’s style and photography’s guidebook.

 
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